Not Cool, SOE

196 words.

Yeah, so we’ve been waiting for Everquest Next Landmark, right? We all thought they would start in January, right? We all bought an alpha or beta package even though we don’t want to admit it because it’s stupid to buy beta access for a free game, right? So what do you think goes through my mind when I get an email with a subject that looks like this:

Ultrviolet, you’re invited to play EverQuest Next Landmark!

I’ll give you a hint, it goes something like this: HOLY CRAP I’M GOING TO BE PLAYING LANDMARK TONIGHT!

So you rip open the email and look for the download link, only briefly considering the possibility that it might be a scam to infect your computer with a virus. And that’s when you see that it’s an invitation all right … but not like a beta invitation … it’s an invitation to go to an event in San Diego … at the end of January … where they are going to reveal the game to the public.

And then you write a scathing set of tweets and a blog post expressing your irritation about such a misleading email subject line.

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