Endgame Viable

Last year I looked at how much the big name bloggers make in advertising. I thought it would be fun to revisit that subject to see how things might have changed in the new year, so I went back over to BlogAds and looked through their price list.

Price list as of January 29, 2007, for 1 week of advertising:

• DailyKos, est. 4,200,000 - $9,000, $5,000, $3,000 (x5) = $1,508,000/year
• Raw Story, est. 3,200,000 - $4,500, $1,600 = $317,200/year
• Talking Points Memo, est. 1,800,000 - $10,000, $2,500, $1,250 (x5) = $975,000/year
• Crooks and Liars, est. 1,400,000 - $1,295, $995 (x2) = $170,820/year
• Hot Air, est. 1,100,000 - $1,100, $175 (x3) = $84,500/year
• Americablog, est. 700,000 - $6,000, $2,000 (x4), $1,000 = $780,000/year
• Firedoglake, est. 680,000 - $1000, $800, $695 = $129,740/year
• Townhall, est. 620,000 - $1,100, $500 (x3) = $135,200/year
• Power Line, est. 500,000 - $2,250, $500 = $143,000/year
• The Agonist, est. 320,000 - $750, $375 (x2) = $78,000/year
• MyDD, est. 290,000 - $1,500, $950 (x3) = $226,200/year
• Captain’s Quarters, est. 230,000 - $75 = $3,900/year
• Glenn Greenwald, est. 200,000 - $85 (x2), $65 (x2) = $15,600/year
• Ace of Spades HQ, est. 197,000 - $150, $80 (x2) = $16,120/year

And in the local Virginia blogosphere, I found:

• Not Larry Sabato, est. 44,000 - $50 = $2,600/year
• Raising Kaine, est. 38,000 - $50 = $2,600/year
• Waldo Jaquith, est. 4,300 - $15 = $780/year

Keep in mind that BlogAds gets 30% of that ad revenue.

Comparing to my numbers from last year, it looks like Markos got a big pay raise in 2007. :) (I wonder if he can afford to pay all of his contributing bloggers yet…) And I see that conservative blogs still haven’t quite mastered the free market forces of the Internet yet. RedState, however, seems to have taken a cue from Michelle Malkin and dumped BlogAds in favor of something called “ValueClick,” which I presume is a move toward greater ad revenue.

Thomas Krehbiel writes The Krehbiel Strikes Back, a generally centrist commentary on news, media, politics, and culture.