ThatViralMarketerEmily
247 words.
Some weeks ago, I saw a post somewhere in the Virginia blogosphere about ThatGirlEmily’s blog. I jotted down the link on the 19th and wrote: “I think it’s contrived, but it’s compelling in a can’t-look-away-from-the-train-wreck kind of way: That Girl Emily, the blog of a woman’s revenge against her cheating husband.” It never ended up on my blog, though, because it’s more “pop culture” than “culture wars” material.
I suspected a PR job right away, but I’ve kept the revenge blog in my reader and chuckled a bit with each new entry. Today they’ve got YouTube video of ThatGirlEmily, who looks suspiciously like a model, angrily throwing Steven’s stuff all over the sidewalk (someone just happened to be there to videotape it). (By the way, from previous entries, her husband, too, looks suspiciously like a model.)
Anyway, after noting the comments of the YouTube video, I Google’d “ThatGirlEmily” and found quite a few other people who don’t quite believe it: The Curious Case Of That Girl Emily. I’m not linking to the YouTube video because I don’t really want to be part of the “infectiousness” of this viral marketing campaign (a new term I learned today!) any more than I have to, though I’m not precisely sure what exactly they’re advertising. Maybe it’s a college thesis or something. Wikipedia thinks it’s for a Court TV show, Parco PI, which I’ve never heard of before and am not terribly interested in seeing now that I’ve read about it.
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