The first rule of blogging is not to blog about blogging. However, June is the Newbie Blogger Initiative here in the game blogging community, so this is the month where we throw out all the rules, talk about the craft of blogging, and try to recruit and encourage new bloggers.
I technically started blogging in 1998, when I put some random notes up on my first ever web site, unless you count some Quake match updates I posted on the clan’s page in 1997. I didn’t really start blogging with any regularity though until about 2002 or 2003. The point is that I’ve been at this hobby for a while now, so I have at least a little sense of the landscape.
For the most part, starting a blog is fairly easy. Grab a free account on WordPress or Blogger or whatever and just start posting. The hard part is getting anyone to read your blog–a topic I clearly haven’t yet mastered–but generally speaking you do this by posting comments on other peoples’ blogs, posting on forums, posting on social media, sending out blog links to an aggregator like @mmoblogosphere, or participating in community events like the NBI.
Do you have what it takes to be a blogger? Almost definitely. All you need is a little bit of time to write, and the courage to post what you write. If you’ve ever posted comments on someone else’s blog or written forum posts, then you are already 90% of the way there. Even if all you’ve ever done is read blogs, you’re probably about 50% there. Avid readers tend to excel at writing, too.
Speaking of which, there are many kinds of bloggers, but a lot of them are writers. (I would count myself in that group.) For them, blogging is merely a convenient publishing platform for the writing they might otherwise do in a vacuum. If you have any kind of passion for writing, fiction or non-fiction, you are automatically a perfect candidate to be a blogger. (In fact if you have any past writing experience I wouldn’t even call you a “newbie” blogger.) Blogging is just about the easiest way to practice writing and perhaps even more importantly it’s a great way to practice having people read and react to your writing, which in my experience is the more grueling part of writing.
(That’s not to say you have to be a great writer to blog. Blogging is extremely informal.)
As a blogging newbie, you may find yourself hoping your blog is successful, but I would caution newcomers that the concept of “success” is very ephemeral in the blogging world. You can define success by the number of hits you get, or the number of dollars of ad revenue you make, or by the number of comments you receive, or any combination thereof. But I have observed that most newcomers are pretty disappointed with their blogs when they try to track those things early on. I know I was.
By the way, stop now if your only goal for blogging is to make money. Nobody is making any money by writing a blog. The best you could hope for is that your blog might give you some exposure which might lead to a content writing gig somewhere else, but the chances of that are slim and content writers tend to get paid quite a bit less than a living wage anyway.
One piece of advice that is often given to new bloggers is that whatever else you do, you need to post often to build and keep an audience. There is a certain amount of truth to that, but I’m not sure it applies as much today as it did in the early days of blogging. Back in the dark ages, people had to make a conscious choice to load your blog in their browser to find out if there was any new content there. The “update often” philosophy was borne from the fact that if people went to your site but didn’t find anything new, they would lose interest, forget about you, and go somewhere else.
Today, however, I think a lot of people will just drop a link to your blog into their favorite RSS program, or follow you on Twitter or some other social media. In other words, I don’t think readers spend a lot of time visiting web sites any more to find out if there is new content to see. Readers now get an instant notification whenever new content is available, so even if you only post once a month, people will still see it.
As a side effect, for better or worse, I invest very little time on the look of the web site itself (by which I mean the theme, the widgets on the sides, etc.), and make the assumption that everyone is reading my posts through an RSS feed or some other mechanism like that. It’s just my opinion of course, but a lot of the time spent on the fonts and layout of a blog page is wasted. I tend to go for a minimalist look that is easily readable in case people reach my site through Google searches.
A constant source of consternation for new bloggers is what to write about. (It’s particularly concerning when you’re also told that you have to post a lot.) It’s very common to think that you have nothing to say, but that should never stop anyone from starting a blog. Believe it or not, most bloggers tend to steal topics from other bloggers or news sites. :) By which I mean that we’ll see something interesting on another site and then write our thoughts about it as a blog post. Most bloggers (including me) tend to have a long list of other blogs they read for inspiration.
As far as the more inside-baseball aspects of blogging, there are a lot of mundane details that you’ll probably want to learn eventually, and which I’m sure are abundantly documented elsewhere in the NBI, but I wouldn’t worry about it too much at first. Things like how to optimize your posts and titles for search engines, how to end your posts with a question to encourage readers to comment, and how to make sure your posts have pictures so that they don’t look weird in aggregators. I find those aspects of blogging to be very much a chore and I often ignore or forget them.
So to summarize, blogging is cool! All the cool kids are doing it! You should totally do it too.